Digital Marketing Specialist

We are looking for an experienced Digital Marketer who has a solid foundation in content writing for SaaS platforms, especially in Learning Management Systems (LMS) and Healthcare. The perfect candidate will have proficiency in AI Marketing Tools, Lead Generation, Social Media Marketing, SEO (including both on-page and off-page), as well as WordPress Development.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, focusing on content creation and AI Marketing Tools.
• Demonstrated expertise in writing for LMS, healthcare, or SaaS platforms.
• Strong understanding of SEO best practices and experience with keyword research and optimization tools.
• Proficiency in social media marketing and experience managing corporate social media accounts.
• Experience with lead generation strategies and tools, including email marketing and conversion optimization.
• Proficiency in WordPress content management system.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong communication and collaboration skills, with the ability to work effectively in a fast-paced environment.

Key Responsibilities:

• Develop high-quality, engaging content tailored to various platforms and target audiences, with a focus on LMS, healthcare, and kids’ writing topics.
• Conduct in-depth research on industry trends, competitor strategies, and audience preferences to inform content strategy and marketing campaigns.
• Implement on-page and off-page SEO strategies to improve website visibility, keyword rankings, and organic traffic.
• Utilize digital marketing techniques to generate leads and drive conversion through strategic content creation and distribution.
• Manage and optimize social media channels to increase brand awareness, engagement, and follower growth.
• Maintain and update company websites using WordPress, ensuring content is accurate, up-to-date, and SEO-friendly.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.