Digital Marketing Executive

We seek a talented Digital Marketer with a strong background in content writing, particularly in Learning Management Systems (LMS), healthcare, and kids writing platforms. The ideal candidate will possess expertise in SEO (both on-page and off-page), lead generation, social media marketing, and WordPress management.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, focusing on content creation and SEO.
• Demonstrated expertise in writing for LMS, healthcare, or kids writing platforms.
• Strong understanding of SEO best practices and experience with keyword research and optimization tools.
• Proficiency in social media marketing and experience managing corporate social media accounts.
• Experience with lead generation strategies and tools, including email marketing and conversion optimization.
• Proficiency in WordPress content management system.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong communication and collaboration skills, with the ability to work effectively in a fast-paced environment.

Key Responsibilities:

• Develop high-quality, engaging content tailored to various platforms and target audiences, with a focus on LMS, healthcare, and kids’ writing topics.
• Conduct in-depth research on industry trends, competitor strategies, and audience preferences to inform content strategy and marketing campaigns.
• Implement on-page and off-page SEO strategies to improve website visibility, keyword rankings, and organic traffic.
• Utilize digital marketing techniques to generate leads and drive conversion through strategic content creation and distribution.
• Manage and optimize social media channels to increase brand awareness, engagement, and follower growth.
• Maintain and update company websites using WordPress, ensuring content is accurate, up-to-date, and SEO-friendly.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.